The Annual Business Case Competition was
established in 2002 and was supported in 2010 and
2011 by Exxon Mobil Corporation. ExxonMobil has a
long history of supporting ELC’s mission of
minority leadership development, especially in the
areas of math, science and technology.
MBA student teams compete for $70K in scholarships by writing business strategies
for an assigned business case. The three top finalist teams present their business
cases to a panel of judges to determine final rankings. To date, more than 220
student teams from a select group of colleges and universities across the country
have taken part including teams from the University of Pennsylvania, University
of North Carolina, Florida A&M University, Hampton University, Howard University,
Dartmouth College, Texas Southern University, University of Michigan, University
of Southern California, and our 2011 winner, Carnegie Mellon University.
2011 Business Case Competition
Seizing New Energy Opportunities While Reducing Greenhouse Gas (GHG) Emissions
In 2011, case participants developed comprehensive
national plans for alternative paths for America
to transition to a lower greenhouse gas profile by
the year 2030 in the most cost-effective and economic
way. The plans covered a range of potential
technological innovations and alternative scenarios,
including increased energy efficiency to fuel switching,
to meet future energy needs while lowering greenhouse
gas emissions. In addition, the plans outlined
opportunities for job creation through such energy
development paths and related investments. Specifically,
teams were asked to:
- Develop a projection
of what the U.S. energy portfolio will look
like by the year 2030, taking into account
all current and potential technology innovations
with an emphasis on "cleaner" fuels
and technologies - potentially including coal,
oil, natural gas, solar, wind, nuclear, geothermal
heat, and biofuels.
- Develop a strategic
fiscal plan that will help the nation meet
its energy goals, accounting for private, public
and international sector investments needed
and identifying potential savings created by
generating energy more efficiently and transitioning
to "clean" fuel sources.
- Develop a Human Resources forecast highlighting
key areas of job growth and development for the
industry so that it might meet one of the energy
plan's key objectives.
- Develop a recruitment
and development plan to assist the energy industry
in meeting its needs of filling these potential
job opportunities with qualified candidates. The
plans also included specific action steps to
recruit more African Americans and ethnic minorities
for the industry.
The 2011 first place team was
from Carnegie Mellon University’s Tepper
School of Business. Other finalists included
the University of Southern California’s Marshall
School of Business, which took second place, and
the University of Michigan’s Ross School
of Business in third place. . Click
here for more . . .
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