Libi Sprow Rice is head of The Executive Leadership Council’s (ELC) communication, marketing, branding and external affairs initiatives. She is a member of The ELC’s leadership team and responsible for leading the strategy, management and implementation of all communication-related efforts.
Libi has more than 15 years of in-house and agency marketing and communications experience. Prior to joining ELC, she was Director of Global Communications – Employment Branding for CEB, a global best practices research firm for C-suite executives at Fortune 500 companies. She was responsible for marketing the firm as a great place to work as a means of attracting top talent. She utilized traditional and non-traditional marketing and communications channels such as digital and social media, events and strategic messaging campaigns to achieve results.
Prior to joining CEB, Libi served for more than five years in Discovery Communication, Inc.’s Corporate Communications and Global Events department. She managed high-profile external projects, and was responsible for developing and implementing special event and trade show strategies to meet business and budget objectives for all of Discovery’s cable networks and other business divisions. Libi has also held public relations, marketing and business development positions at Fandango Special Events, The Caraway Group (a public relations and public affairs firm), RHB Ventures (a sports and entertainment marketing agency) and KPMG.
Libi holds an MBA degree with a Marketing concentration from The Carey Business School at Johns Hopkins University, a BA in Communication and Foreign Language from American University and a Postgraduate Certificate in Event Management from The George Washington University. She is a Charter Member of the Ambassador Donor Program for the Smithsonian National Museum of African-American History and Culture and past board member of the Mid-Atlantic Chapter of the National Association for Multi-ethnicity in Communications (NAMIC). Libi is a member of The Links, Inc. and involved with several other charitable organizations in the Washington, DC area.